Marketing Manager Salary Transparency Requirements in Colorado

What Does Colorado Law Require?

Under Equal Pay for Equal Work Act, effective January 1, 2021, employers posting Marketing Manager positions in Colorado must include specific compensation disclosures. Here is exactly what the law mandates:

Why Marketing Manager Roles Are Especially at Risk

Marketing roles increasingly allow remote work, creating compliance obligations in states where the company has no physical presence. Job boards often syndicate these postings nationally, triggering multi-state requirements.

The typical salary range for a Marketing Manager is $80,000 - $150,000, though this varies significantly by seniority, location, and company size. Colorado law requires that your posted range reflect a good-faith estimate of what you actually expect to pay - not an artificially wide band designed to technically comply.

Benefits Disclosure: Colorado's Extra Requirement

Unlike many states, Colorado requires that you go beyond just salary. Your Marketing Manager posting must also include a general description of all benefits and other compensation. This includes:

• Health, dental, and vision insurance
• Retirement plans (401k, pension, etc.)
• Paid time off (PTO, sick leave, holidays)
• Equity, stock options, or profit sharing
• Any other form of compensation (bonuses, commissions, signing bonuses)

A posting that includes the salary range but omits benefits information is still considered non-compliant in Colorado.

Penalties and Enforcement

Non-compliance carries real financial consequences. Colorado penalties for failing to include required salary information in your Marketing Manager posting include:

Colorado was the first state to require salary ranges in postings and has the strictest benefits disclosure requirement. Every employer, regardless of size, must comply. This caught many small businesses off-guard.

Remote Marketing Manager Roles and Colorado Compliance

If your Marketing Manager position is listed as "Remote" or "Remote - US" and you do not explicitly exclude Colorado from the job listing, you must comply with Colorado salary transparency law. This is true even if your company has no physical presence in Colorado.

Marketing roles like Marketing Manager are frequently posted as remote-eligible, which means many employers unknowingly trigger Colorado compliance requirements. The safest approach is to include Colorado-compliant salary disclosures in all remote postings, or to explicitly restrict hiring to states where you are not subject to transparency mandates.

How to Make Your Marketing Manager Posting Compliant

Compliance is straightforward when you know what to include. Follow these steps:

1. Determine your pay range. Set a realistic minimum and maximum for the Marketing Manager role based on market data and internal pay bands.
2. Include the range in the posting. State the range clearly - such as "$X - $Y annually" or "$X - $Y per hour." Avoid vague language like "competitive salary."
3. List benefits and other compensation. Include health insurance, retirement plans, PTO, equity, and any other benefits. Colorado requires this alongside the salary range.
4. Run a compliance check. Use our free compliance checker to verify your posting meets Colorado requirements before publishing.

Helpful Resources